Advertising a brand has changed throughout the years. With the advent of the Internet age, there are more ways than ever to reach your audience, but there is also suddenly a bigger wave of competition to wade through. Here are some of the best ways to ensure that you are making your presence known online.
Making PPC + SEO magic
Internet marketing services in Dallas have made use of a strategy that combines Pay-Per-Click campaigns with Search Engine Optimization to drive a brand’s exposure higher. The combined use of the two allows brands to push specific products and messaging forward through different streams, covering both paid and organic bases all through the most prominent platform ever – Google searches.
These two aspects make your brand more relevant on pages where people always land because of their searches and browsing habits. Also, there is a wider net cast that is still specific to your core demographic. PPC advertising, on its own, only generates a limited number of clicks from people, except when it is displayed as the top result. Being the top result triples the click-through percentage, which can be achieved by SEO marketing.
As keywords are garnered specifically to up your ranking in search results, the better chances you have of capturing engagement and marketing your brand. Together, these tactics can make magic.
Taking Charge on Socials
Social media has become a phenomenon in today’s society. As everyone wants to be connected and everything is being shared these days, it has become a prime space to reach users who would be more likely to be interested in your products and services.
It covers a lot of ground, from creating targeted ads on different social networking sites to developing a social media voice to gain traction on your pages and even starting online campaigns driven through socials. It makes your brand more accessible to consumers and is a great way to drive traffic and interest to your business.
With 3.5 billion social media users active around the world, that means there is almost half of the entire world’s population ready to be tapped with some strategic usage of social media marketing.
In the days before, it was commonplace to receive ads and other promotional materials in the mail, especially if one had subscriptions. These days, this has translated itself to electronic mail. It is also more efficient, as it notifies people even when they’re on the go. It is also not limited to one location, so even if the user moves, you can still reach them with whatever promotions you have.
That is also a great way to track how much consistent traffic you may be getting, as loyal customers make use of subscriptions. It builds on being able to send offers to newer audiences who may be yet to go through your products fully. That is a great direct way to make a call to action that links them to your official site and be one step closer to making a sale.
Whether you are choosing to attempt to traverse this field on your own or you are investing in a team to execute these for you, these marketing tactics are surefire ways to get your brand out there.