Digital Marketing and Its Importance to Business Growth

Online marketing homepage on a laptop

Digital marketing is a subtotal of all marketing efforts that utilize technology, especially the Internet, to relay information regarding a product to the consumers. Search engines, social media, and electronic mail provide businesses with an avenue to engage their clients. Digital marketing facilitates a company’s ability to reach a wider target market not only within a shorter time but also at a lower cost.

Social media platforms

Social media is a delicate marketing channel. This has impelled businesses to contract professionals to run their profiles. There are digital agencies in Raleigh, North Carolina that offer social media marketing solutions to interested companies. They ensure maximum utilization of social media as a marketing tool not only to reach more potential clients but also retain the existing ones. Social media platforms have facilitated the ability of users to create and share ideas and information with virtual communities. This has provided an invaluable opportunity for companies to create awareness regarding their products. The effects have been increased sales and stronger brands. Through the creation of hashtags, companies have been able to trend their products worldwide. Social media users are then likely to be curious about a trending product that impels them to learn more about it.

Search engine optimization

Seo concept on a laptopSearch engine optimization (SEO) provides an effective channel through which companies can boost the online popularity of their products and services. SEO tends to complement all others forms of digital marketing. For instance, if a customer is looking for a solution to a particular need or want, they are likely to search for possible solutions over their preferred search engine. It is then based on a company’s utilization of SEO that determines how high its website will rank in the search engine results. SEO utilizes common word phrases that clients are likely to input into the search bar. Businesses looking to incorporate SEO into their marketing efforts should also consider hiring professional services for guaranteed outcomes. Good SEO guarantees quality traffic to your website. The higher the number of customers visiting your website, the higher the expected sales.

Cost-benefit analysis

Considerable research has been conducted in a bid to compare traditional versus digital marketing. Comparisons are often drawn in relation to the cost of using either form of marketing. The incurred costs are then drawn against the expected benefits. Digital marketing has continuously proved to have a higher cost-benefit factor and a better return on investment index than traditional marketing. In the past, arguments were put forward relating to the inability of digital marketing to reach potential customers who have no access to computers. The argument made significant observations that resulted in many companies sticking to traditional marketing. Traditional marketing was, however, dealt a big blow with the emergence of smartphones. Smartphones increased the access of consumers to the Internet, showering in a new era of digital marketing.

All businesses have witnessed the impact of digital marketing around the globe. Some companies, which previously enjoyed monopoly, have been upset by newer startups that were quick to adopt digital marketing. Currently, it has become almost impossible for companies to ignore the importance of digital marketing to their marketing efforts.