All About SEO: Deciding Who to Trust for Your Website’s Success

Brand website on phone, laptop and tablet

If you have decided to utilize search engine optimization (SEO) for your Utah business, you are on the right track. Now, the next step for you is to hire a reliable SEO company to help you tweak your website and make it rank higher on search engine giant Google.

However, there are so many so-called SEO experts who could mislead you into thinking that they know what they are doing. If you want to hire only the best, use the following tips to weed out the bad ones from the good SEO firms.

Ask them to evaluate your website

If you are dealing with SEO experts who really know their stuff, they will first ask to check out your business website to see which areas would need some tweaking and improvements. Also, real SEO professionals will ask you what you need for your site and not just tell you what to do.

Be wary of “experts” who will advise you to completely overhaul your website. Take note that sometimes, you only need a little bit of adjusting to make your site more optimized.

Search for reviews on SEO companies

Nowadays, almost every company in existence will have a review of their performance online, and all you have to do is look for it. It is customary these days for companies to ask their clients about the quality of their services or products, and if most of their reviews are positive, they will definitely post these on their own website.

Most company websites even have a page dedicated to showing other people what their clients think about them. If you really want to know how effective the SEO company you are looking to hire is, check them out on Clutch, Glassdoor or Google, as well.

Know if they track data

woman analyzing data and graphs on different devices

A good SEO company will track your data and keep you abreast of all the activities happening on your website. This means that they will track your traffic, clickthrough rates, online forms and even phone call activities.

Do not believe in “immediate” changes

You should know by now that improving the ranking of your website and its popularity on social media platforms will take some time. It usually takes months, or even years, before a website reaches the top spot of a Google search results page.

So, if the SEO firm you are interviewing tells you that they can help boost your website’s ranking in a few days or weeks, they are lying to you.

Avoid “secret” SEO strategies

There are some SEO companies out there who will try to sell you the idea that they have a secret formula to improve your ranking on Google and other search engines. If you have come across someone offering you this stuff, tell them to sell their services to someone else.

There are no secret formulas for improving a website’s ranking on search engines. Boosting your site’s ranking can happen if you hire an SEO expert who has a great track record of optimizing sites.